Persuasive speaking, "the process of motivating others through communication, to change a particular belief, attitude, value, or behavior" (Alder, 2024, p. 414).
Persuasion makes a listener want to think or act differently (Adler, 2024, p. 415-16).
Reference
Adler, R.B., DuPre, A., Rodman, G., & Overton, B.C. (2024). Understanding human communications (15th ed). Oxford University Press.
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