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Click-baiting

Keep calm and write a headline worth reading

By Michael Driscoll

Facebook announced recently that it would be cracking down on teaser headlines crafted to lure readers into clicking on weak content, and it was a gratifying win for the newspaper traditionalists.

The art of writing a headline--fitting an accurate, compelling, occasionally clever description of a story into a tight space--has been on the decline since the rise of Twitter and Facebook. The "newsfeeds" on those sites, and others like them, are tailor-made for posts topped by come-hither pitches that overpromise on stories that underdeliver.  read more

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